From Business Central partner to ISV — why we changed direction

Implementation work taught us a lot. It also taught us that every customer was working around the same five or six things.

If you build the same workaround twenty times, that workaround is not a custom solution. It's a product waiting to be packaged.

So we packaged them. Each module of uTools is something we built over and over before deciding it deserved to exist on its own.

That is what an ISV is, in the end. A consultancy that admitted what its customers actually needed.